Then-Paramount executive Jeffrey Katzenberg offered the project to director John Landis. Other traders follow their lead, driving the price up; Valentine and Winthorpe short-sell juice futures contracts at the inflated price. , Bernstein created his own arrangements of the music to reflect the differing emotions of each scene.  It has appeared on several lists of the best Christmas films, including: number 5 by Empire; number 12 by Entertainment Weekly; number 13 by Thrillist; number 23 by Time Out; number 24 by Rotten Tomatoes (based on overall critical scores); number 45 by Today; and unranked by Country Living and The Daily Telegraph. Winthorpe and Valentine begin selling futures at this inflated price, believing it to be the peak price; the contracts will require them to supply FCOJ in April. Mortimer tells Randolph that it is enough to give them a new start. I'll give you a pound of FCOJ and you'll give me $2. Their only reward for the bet is personal pride. Landis had worked previously with Curtis on the horror documentary Coming Soon, for which she had served as the host. In previous years, VHS sales were not a revenue source for studios, but by 1983 they could generate up to 13% of a film's total revenue; the North American cassette rights could generate $500,000 alone. The heroes win by making lots of money; the villains are punished by becoming part of the impoverished. A successful film was expected to earn between $5 million and $10 million on the home video market. , David Budd said Trading Places defies expectations of racial stereotypes. They realize the Dukes will obtain the report early to corner the market on frozen concentrated orange juice.  Maslin agreed that the film was too enamored with the wealthy institutions it satirized to provide a true criticism of the system and its failings. Instead, the characters do not dismantle or expose the corruption of the financial system, they just take revenge on the Dukes, obtaining extreme wealth in the process.  Ameche had not featured in a film for over a decade; when asked why, he said that no one had offered him film work. Winthorpe and Valentine are up against the Duke Brothers in the Frozen Concentrated Orange Juice (FCOJ) futures market. Principal photography took place from December 1982 to March 1983, entirely on location in Philadelphia, Pennsylvania, and New York City. In the movie Trading Places, starring Eddie Murphy, the Duke brothers intended to profit from trades in frozen concentrated orange juice futures contracts using an illicitly obtained and not yet public Department of Agriculture orange crop report. The other brokers realize what the Dukes are doing and join in buying futures.  Trading Places features songs including: "Do You Wanna Funk" by Sylvester and Patrick Cowley, "Jingle Bell Rock" by Brenda Lee, "The Loco-Motion" by Little Eva, and "Get a Job" by The Silhouettes. (1983)—a film also conceived as a Pryor project. But it is beneficial to us, it is heartening to us that people still understand that orange juice is a great source of vitamin C.". Harris and Weingrod were nominated for Best Original Screenplay; they lost to Paul D. Zimmerman for the 1982 black comedy The King of Comedy. The studio also agreed to finance his Eddie Murphy Productions studio. But industry officials say that people looking to increase their vitamin C intake have been boosting OJ sales. .  He and Landis had collaborated previously on several films including The Blues Brothers and the horror-comedy An American Werewolf in London (1981). The FCOJ-A futures contract is the world benchmark contract for the global frozen concentrated orange juice market.  Murphy's success was significant. Juice destined to be frozen concentrate goes to an evaporation chamber, where heat removes the water; the concentrate is then frozen. , The scene where Valentine and Winthorpe enact their plan against the Dukes was filmed at the COMEX commodity exchange located inside 4 World Trade Center. However, after viewing Trading Places recently, Roman Mars wondered what happened on the trading floor at the end of the movie and went to Planet Money for answers.  Don McLeod portrayed the gorilla; he had already become popular for his performances as a gorilla in American Tourister commercials, which led to film appearances.  Landis was skeptical of this and contacted the Screen Actors Guild in an attempt to locate him. Winthorpe is fired from Duke & Duke, his bank accounts are frozen, he is denied entry to his Duke-owned home, and he is vilified by Penelope and his friends.  The Marriage of Figaro concerns the story of a servant who is wronged by his wealthy employer, Count Almaviva, and takes his revenge by unraveling the count's own machinations.  Maslin called it a strange but well-cast film representing multiple Hollywood generations.  Harris has described the story as a satire of greed and social conventions, but in the end, the good guys win by becoming extremely rich.  It has also been listed as one of the best comedy films ever by publications including: number 16 by Time Out; number 26 by Rotten Tomatoes; and number 48 by Empire. Later, the Dukes discuss their experiment and settle their wager for $1.  Harris and Weingrod were elevated to prominence as writers. (1988). However, after hearing of Landis' search, one of the Paramount Studios' secretaries mentioned that they saw Ameche regularly on San Vicente Boulevard in Santa Monica, California. He concluded that this required a deeper script than would normally be developed for a comedy. The Naked Gun: From the Files of Police Squad! , Trading Places was developed with the intent to cast comedy duo Richard Pryor and Gene Wilder as Billy Ray Valentine and Louis Winthorpe III respectively. Along with the impact their respective roles on had on its stars' careers, Trading Places is considered one of the best comedy films ever made and part of the canonof American comedies. , The script underwent minor changes throughout filming; some improvisation was also encouraged. On the commodities trading floor, the Dukes commit their holdings to buying frozen concentrated orange juice futures contracts, legally committing themselves to buying the commodity at a later date.  Estimates by industry experts suggest that as of 1997, the box office returns to the studio—minus the theaters' share—was $40.6 million. Fruit is brought to the plant in trucks with trailer capacities up to 20 tons. , Vincent Canby said that although the film is an homage to social satire screwball comedies of the early 20th century, Trading Places is a symbol of its time. Landis disliked the working title, but favorably compared the script to older screwball comedies of the 1930s by directors like Frank Capra, Leo McCarey, and Preston Sturges, which often satirized social constructs and social classes, reflecting the cultural issues of their time. , Variety noted that the supporting cast in Bellamy, Ameche, Elliott and Curtis were essential to the film. She called it the American Dream in film form.  Anticipating that the crop report will cause the value of FCOJ to rise far above $1.42, the other brokers purchase heavily from the pair. Both extremes are depicted by those living in opulent luxury and those trapped in a culture of poverty—a concept arguing that poor people adopt certain behaviors that keep them poor. Landis called directory assistance to locate a "D. Ameche" in the area and made contact.  The film has also been compared to Twain's 1893 short story The Million Pound Bank Note, in which two brothers bet on the outcome of giving an impoverished person an unusable million-pound bank-note. Identify short and …  Canby said the pair had well-written roles that were supported by their comic performances. Hey, we’re losing all our damn money, and Christmas is around the corner, and I ain’t gonna have … (affiliate link): https://amzn.to/32O3oTc I use mine for Milkshakes, Gravy, and Crock-Pot sauces too.  By the end of its theatrical run, Trading Places earned an approximate box office gross of $90.4 million.  The Atlantic described it as a less traditional Christmas film, but one whose themes remain relevant, particularly regarding the divide between the wealthy and poor. Despite this, they moved nearly 300 prisoners through the 12th-floor before 9 a.m. on the day of filming. This was considered a top-tier salary reserved for the most popular movie stars.  Canby said that Murphy demonstrated why he was the most successful comedian in the last decade.  Weingrod said the studio objected to Murphy's line, "Who put their Kools out on my Persian rug?"  GQ argued that its social commentary remained relevant in spite of these elements.  When asked if she had researched her role as a prostitute, Curtis jokingly remarked: "I'd love to say I went out and turned a couple of tricks on 42nd Street, but I didn't. Because Valentine allowed it, it makes the act acceptable. "Trading Places: A 1983 Christmas Comedy That's Still Surprisingly Relevant", "It's The 30-Year Anniversary Of The Greatest Wall Street Movie Ever Made: Here's The Story Behind It", "Mr. Beaks Says Goodbye to Clarence Beeks", "Players; J.T. The nearby Curtis Institute of Music, shown as the exterior of the Heritage Club, is seen in the film's opening. Landis said the traders in the film were less physically rough with each other than they were during normal trading. Empty lockups in police administration buildings would normally be in use but because of the financial investment the production had made filming in the city, the mayor's office agreed to accommodate Landis' request; the studio paid for any expenses incurred. While seemingly supporting left-leaning political concepts by arguing that given an equal platform a street-hustler like Valentine can perform Winthrope's job equally well, the film promotes right-leaning concepts like Reagan-era policies where the accumulation of wealth is important. Florida growers have been battling citrus greening, canker and other plant diseases for years.  Even so, the year was a mixture of unexpected successes and disappointments. "The rise in the futures price is certainly indicative of the higher cost to supply the sudden spike in demand.".  He attempts suicide and only fails because the gun does not fire; then it begins to rain on him. , At the 41st Golden Globe Awards in 1984, the film received two nominations: Best Musical or Comedy (losing to romantic drama Yentl) and Best Actor in a Musical or Comedy for Murphy who lost to Michael Caine's performance in the comedy drama Educating Rita. I think that's what's happening.". FROZEN CONCENTRATED ORANGE JUICE CONTRACT The ICE Futures U.S. FCOJ futures contract is for the physical delivery of USDA frozen concentrate, not less than 62.5° Brix, to an exchange-licensed warehouse in Florida, New Jersey or Delaware. Bart believed its success triggered a negative trend that resulted in him receiving numerous film pitches—often a mix of the high-concept nature of Trading Places with a Flashdance-inspired breakdancing or gym setting. When the Dukes prove unable to supply the $394 million (equivalent to $1.01 billion in 2019) required to satisfy their margin call, the exchange manager orders their seats sold and their corporate and personal assets confiscated, effectively bankrupting them. , Several publications have attempted to explain exactly how Valentine and Winthorpe make a large sum of money on the commodities market while simultaneously bankrupting the Dukes. , The testimony was part of the Dodd–Frank Wall Street Reform and Consumer Protection Act designed to prevent insider trading on commodities markets, which had previously not been illegal. "We wouldn't do that.  Vincent Canby said that the screwball style had been updated for the "existential hipness" of the 1980s, but the film lacked the same morality tale the genre often espoused that money is not important. Trading Places is a 1983 American comedy film directed by John Landis and written by Timothy Harris and Herschel Weingrod. He and his writing partner Weingrod developed the idea as a project to star Richard Pryor and Gene Wilder. , Dave Kehr said that though the film pays homage to screwball comedies, it stripped the concept of all but the "crudest audience-gratification moments" and avoided exploration of the genre's moral conflicts. The science-fiction comedy The Man With Two Brains featuring an established star in Steve Martin had also underperformed.  Landis also performed some guerrilla filmmaking there for additional footage. Describing the filming of the scene, Landis recalled a jovial discussion between Ameche, Bellamy, and Murphy: Bellamy said that Trading Places was his 99th film; Ameche said it was his 100th. Murphy portrays the affluent Prince Akeem who hands the now-homeless brothers a large sum of cash.   Curtis said Landis had "single-handedly changed the course of my life by giving me that part". In 2010, nearly 30 years after its release, the film was cited in the testimony of Commodity Futures Trading Commission chief Gary Gensler regarding new regulations on the financial markets. When trading closes, they must meet the margin call—essentially a deposit—for holding the futures contracts. Winthorp and Valentine profit by making everyone think that the price of orange juice is going to go up.  Figures are not available for the film's performance outside North America. He earned an Academy Award nomination for his performance in the comedy-drama Driving Miss Daisy (1989). , Although the film's story takes place over several weeks leading up to and after Christmas, Trading Places is regarded as a Christmas film. Meadows emphasized that the industry has not been marketing around the coronavirus. ", "The 55 Best Christmas Movies Of All Time", "The 100 best comedy movies: the funniest films of all time", "Holiday 5: The Most Underrated Christmas Flicks", "These are the top 20 Christmas movies ever", "The 50 Best Christmas Movies of All Time", "Here are the 75 best Christmas movies of all time for the holidays", "70 Best Christmas Movies to Binge-Watch This Holiday Season", "The 25 best Christmas movies, from Love Actually to The Muppets Christmas Carol", "Perché a ogni vigilia di Natale c'è "Una poltrona per due" su Italia 1", "Using a Racial Epithet To Combat Racism", "Dan Aykroyd's Trading Places watch is worth much more than $50", "Sky Adds 'Outdated Attitudes' Disclaimer for 'Jungle Book,' 'Breakfast at Tiffany's, "Christmas Conventions of American Films in the 1980s", "8: White Out: Racial Masquerade by Whites in American Film I", "Come into My Life" (Laura Branigan and Joe Esposito song), "That's the Way It Is" (Mel and Kim song), https://en.wikipedia.org/w/index.php?title=Trading_Places&oldid=992877835, Fictional portrayals of the Philadelphia Police Department, Films shot in the United States Virgin Islands, Films with screenplays by Timothy Harris (writer), Films with screenplays by Herschel Weingrod, Pages using multiple image with auto scaled images, Creative Commons Attribution-ShareAlike License, This page was last edited on 7 December 2020, at 16:10.  His rapid rise to fame led to Murphy leaving Saturday Night Live the following year; he said he had grown to dislike the job and felt he was resented for his success. It stars Dan Aykroyd, Eddie Murphy, Ralph Bellamy, Don Ameche, Denholm Elliott, and Jamie Lee Curtis.  Harris consulted with people in the commodities business to understand how the film's finale on the trading floor would work. we distribute high resolution video footage for television, web & corporate purposes. , Trading Places is considered responsible for launching, changing, or re-launching the careers of many of its stars.  The overture of Marriage of Figaro plays over the film's opening. This was tempered by introducing Billy Valentine as a black man begging on the street. The FCOJ-A futures contract is the world benchmark contract for the frozen concentrated orange juice market. Conversely, there is rarely a complimentary scene for those subjected to downward mobility. An orange farmer expects his …  The gorilla is portrayed by mime Don McLeod. He had used classical music in his previous films to represent the upper classes and felt that it would be fitting for the pompous elites of the financial industry. As the start date for filming loomed, Landis thought of Don Ameche. , The Duke & Duke upstairs offices were filmed inside the upstairs of the Seventh Regiment Armory in New York. In the years since its release, the film has been reassessed in positive and negative terms.  Even so, once the Dukes bet is complete, Mortimer reveals his intent to return Valentine to poverty, saying, "Do you really believe I would have a nigger run our family business?  For Mortimer, Landis wanted to cast an actor famous in the 1930s or 1940s who was not associated with playing a villain.  By September, it was the fourth-highest-grossing film of the year with $80.6 million. There are a couple of bad guys in the movie, Randolph and Mortimer Duke. Business Insider logo The words "Business Insider". Holding opposing views on the issue of nature versus nurture, they make a wager and agree to conduct an experiment—switching the lives of two people on opposite sides of the social hierarchy and observing the results. In 2010, the film was referenced in Congressional testimony concerning the reform of the commodities trading market designed to prevent the insider trading demonstrated in Trading Places. She continued, "Preston Sturges might have made a movie like Trading Places - if he'd had a little less inspiration and a lot more money. A snobbish investor and a wily street con artist find their positions reversed as …  Independence Hall is also featured. , Harris and Weingrod researched the commodities market for the script. "; Randolph concurs, "Neither would I. This foreshadows Winthorpe's eventual efforts to do the same to the Dukes. ", and Giancarlo Esposito as a cellmate. , Trading Places was first released on DVD in October 2002. Frozen concentrated orange juice futures, the contract made famous in the 1983 Eddie Murphy movie "Trading Places," spiked higher on Tuesday as …  He appreciated that Trading Places did not rely on obvious racial plot points or employ sitcom tropes for the social-status swaps of Winthorpe and Valentine. , Principal photography began on December 13, 1982. This reflected the fact that average audiences were aging and now in their late teens to late 20s, and led to a shift in focus away from making films targeted mainly at children. In the commodity markets, frozen concentrate orange juice futures have soared 25% — just in the past month. " Filming locations in Philadelphia included townhouses in Center City that served as the Winthorpe home exterior, and the Philadelphia Mint (now the Community College of Philadelphia) which served as the police station's exterior. of Ag.  Kehr criticized Landis for often turning his heroines into "busty bunnies", and said that he had treated Curtis the same way. , The 37th British Academy Film Awards named Elliott and Curtis the Best Supporting Actor and Best Supporting Actress, respectively. She wanted to move away from horror films as she was conscious that the association would limit her future career prospects. Frozen Concentrate Orange Juice … Murphy portrays the affluent Prince Akeem who hands the now-homeless brothers … Paramount Pictures was less enamored with Aykroyd; executives believed that he performed better as part of a duo, as he had working with John Belushi.  Principal photography concluded on March 1, 1983, after 78 days. The site's consensus states: "Featuring deft interplay between Eddie Murphy and Dan Aykroyd, Trading Places is an immensely appealing social satire. The group deliver the forged report to the Dukes in Beeks' place. The physical delivery of exchange-grade product (with grading performed by the US Dept. , The studio also objected to the casting of Jamie Lee Curtis.  The choice to use Mozart's opera buffa The Marriage of Figaro also adds meaning. The now-wealthy Valentine, Winthorpe, Ophelia, and Coleman vacation on a tropical beach, while Beeks and the gorilla are loaded onto a ship bound for Africa. (Yes, you're thinking of the comedy Trading Places.) The season featured expected hits such as the third installment in the Star Wars series, Return of the Jedi, Superman III, and the latest James Bond film Octopussy.  Trading Places is considered Curtis' breakout performance, allowing her to move into films outside the horror genre; actor John Cleese cast Curtis in the 1988 heist comedy A Fish Called Wanda specifically because of her performance in Trading Places.  They later sued Trading Places' producer, Aaron Russo, for an agreed upon 0.5% of the producer profits share, estimated to be worth $150,000; the outcome of this lawsuit is unknown.  Ebert said that what could have been stereotypical characters were elevated by the actors and the writing, adding that Murphy and Aykroyd made a "perfect" team. In 1988, Bellamy and Ameche reprised their characters for Murphy's comedy film Coming to America. Randolph and Mortimer Duke founded \"Duke & Duke Commodities Brokers\" together in their youth and by the time of Trading Places had built the firm to great success, making their names notable throughout the financial world. They're brothers.  The film retained the number three position in its second weekend with a further gross of $7 million, behind Return of the Jedi ($11.2 million), and the debuting Superman III ($13.3 million). It was decided to set the story in Philadelphia because of its connections to the founding of the United States of America, the American dream and idealism and the pursuit of happiness. , Elmer Bernstein composed the score for Trading Places. Orange Belgium expands its Executive Committee with Isabelle Vanden Eede as Chief Brand, Communication & CSR Officer and Bart Staelens as Chief Transformation & Customer Experience Officer Nov 30th, 2020, 12:00 - HUG (Length: 5190) Orange Egypt announces its CSR Role during COVID-19 at Cairo ICT 2020 Nov 29th, 2020, 16:44 - MNA (Length: 2667) Barker refused to act if it involved filming more than 7 mi (11 km) from his home in the United Kingdom. He continued that Ameche was as funny in Trading Places as he was always meant to be. Harris also drew inspiration for the story from his own living situation; he lived in a rundown area near Fairfax Avenue in Los Angeles.  Canby said that in her first major non-horror role, Curtis performed with "marvelous good humor". Justin Sullivan/Getty Images  Arnold called the role "stale" and "predictable" but felt Curtis offered an "infectious" humor that earns the audience's support.  People said that she had a significant appeal, and Kempley called her both "curvaceous" and "vivacious". easy choice by picture (timecode) or full clip is possible.  The film earned $1.7 million leading into its opening weekend when it earned a further $7.3 million—an average of $5,344 per theater. It also received generally positive reviews. Reviewers were consistent in their praise for the central cast, and they appreciated the film's revival of the screwball comedy genre prevalent in the 1930s and 1940s. The pair determined that the commodities market would make for an interesting setting for a film, as long as it was not about the financial market itself.  The studio was initially unhappy with Murphy's performance in his first film, the as-then-unreleased action-comedy 48 Hrs. . , In North America, Trading Places received a wide release on Wednesday, June 8, 1983, across 1,375 theaters. The heroes' reward is escaping to a tropical island, completely divorced from the poverty-stricken neighborhoods that had previously been their home. LONG-TERM SUCCESS OF FROZEN CONCENTRATED ORANGE JUICE CONTRACT Source: CRB-Infotech CD-ROM ICE FUTURES U.S. Turned down a role in the past month a farcical film, the share was generating average. Against better-performing competition, Ameche, Denholm Elliott, and Crock-Pot sauces.! Had shown that he could direct a precise comedy as well as effects-laden... 73 ] Harris consulted with people in the futures price is certainly indicative of the genre while promoting accumulation... This required a deeper script than would normally be developed for a reward. 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